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$100K+Revenue Delivered Through No-Code Backend Systems — Built for Scale, Not Stress

Fractional CTO, Tech PM, and Automation Specialist — helping teams build backend systems that scale revenue, not overwhelm.

✅ Done-for-you systems  
✅ Workflow automation  
✅ Tools that scale with your team

Struggling to find someone who can bridge the gap between tech, strategy, and delivery?

I help agencies, startups, and remote teams build backend systems that actually move the needle — not just organize things.

Think Zapier, GHL, and Google Sheets magic — done-for-you by someone who thinks like a COO but executes like a Tech VA.


🛠 Tools I use:

Zapier • Make • GoHighLevel • Google Sheets • Airtable • ClickUp • Notion • ChatGPT

 

⚙️ From lead capture to Delivery:

I build automation workflows, dashboards, and fulfillment systems that reduce manual tasks and increase output — without overwhelming your team or clients.

 

✅ Open to:

🧠 Tech PM • ⚙️ Automation VA • 🧑‍💼 Agency Support • 🚀 Fractional CTO

 

Need someone your clients can count on behind the scenes?

Let’s streamline your delivery ops — stress-free and revenue-ready.

You’re still doing backend tasks manually — and it’s costing more than time.

Manual tagging. Missed follow-ups. Onboarding chaos.

Every “quick fix” adds up — in payroll, team frustration, and client experience.

💡 What if you had someone quietly fixing it in the background?

You’ve got ClickUp, Notion, GHL, Sheets — but still no system.

Hiring a Tech VA won’t fix disjointed tools.

You need someone who understands the whole backend picture — and wires it to work.

💡 It’s not about having tools. It’s about how they talk.

💻 You don’t need a full-time CTO (yet).

You need someone who thinks like a CTO but executes like a Tech VA.

Someone who can automate, streamline, and optimize — without the full-time salary.

You’re ready to grow — but your backend isn’t.

Scaling isn’t just about sales.

It’s about systems.

If your delivery process can’t keep up, your growth will stall (or worse, break your team).

👉 Let’s build a backend that supports your growth — without the chaos.

WHY WORK WITH ME?

Because you’re not just hiring for execution.
You’re hiring for outcomes.

Most tech VAs can follow instructions.
Some can even build automations.

But very few can bridge the gap between business vision, systems design, and team execution — without needing to be micromanaged.

✅ CTO Thinking, Tech VA Execution

I bridge the gap between vision and implementation — with no overthinking, no overbilling.

You get strategic backend support without hiring a full-time CTO.

✅ Built for Scaling, Not Just Surviving

I don’t just fix things. I build systems that scale with you.

Whether it’s client onboarding, lead nurturing, or delivery automation — I make sure your backend doesn’t break when you grow.

✅ Over $100K+ in Sales Impact Delivered

I’ve supported clients in coaching, real estate, and agencies — helping generate $100K+ in revenue through backend systems that do the heavy lifting so you don’t have to.

✅ Agency-Ready, Founder-Friendly

I’ve worked with agencies and 7-figure coaches — so I get what clients expect.

Whether you’re hiring me directly or for someone on your roster, I’m trained to work with fast-paced teams and strategic deadlines.

✅ Multi-Tool Execution, Zero-Handholding Needed

Zapier? GoHighLevel? ClickUp? Google Sheets?

I don’t just “know” the tools — I use them daily to connect data, reduce bottlenecks, and automate the boring stuff.

✅  Fractional Ops + IT Background

With experience as a Fractional Operations Lead + IT and Leadership roles, I understand systems beyond surface-level setups.

That means I can improve what already exists, not just build from scratch — saving you time, money, and mental energy.

📩 Need someone to fix the backend without the burnout?

📬 I help fix backend chaos — open to CTO support, automation VA roles, and scalable backend builds for lean teams and agencies.

From Messy Ops to Streamlined Systems — I Help Founders Scale Without the Burnout

Hi, I’m CJ — your not-so-quiet tech partner behind some very quiet systems. 😉

In the past 5+ years, I’ve helped founders, coaches, and remote teams build backend operations that don’t fall apart when things get busy.

Think: Zapier flows that don’t break, GoHighLevel setups your team actually understands, and dashboards that turn data into direction.

With a background in IT, digital marketing, and team ops, I don’t just know how to use tools — I know how to connect them to your people and processes.

Some people call me a Tech VA.

Others say Fractional CTO.

Most just say: “Thank you, I can finally sleep.”

Whether you need someone to streamline your fulfillment, automate onboarding, or stop your team from drowning in tasks — I can help.

💡 USP? I’ve been a fractional ops head before, so I speak tech, team, and CEO fluently.

Currently open for remote roles:
– Automation VA
– Tech Project Manager
– Systems Consultant
– …or anything where you need less chaos and more clarity.

Let’s build systems that scale quietly — so you don’t have to.

What I Do?

I support fast-growing teams and founders by designing backend systems that actually work — without the micromanaging or burnout.

Here’s how I help streamline chaos into calm:

Workflow Automation

I automate recurring tasks using Zapier, Make, and native tool integrations — freeing up your team’s time and minimizing human error.

CRM & Funnel Integration

From GoHighLevel to ActiveCampaign, I connect your lead sources, forms, and follow-ups to ensure your sales and onboarding systems are airtight.

Project & Process Setup

I structure ClickUp or Notion workspaces that don’t just look good — they match your team’s flow and reduce the need for constant check-ins.

 Tech Audits & Systems Cleanup

Messy backend? I audit what’s already there, map the gaps, and restructure tools so they actually talk to each other (and to your team).

KPI & Reporting Dashboards

I build Google Sheets trackers that translate raw data into real insights — so you can track performance without the overwhelm.

Backend-to-Delivery Automation

From funnel submission to client fulfillment, I design backend workflows that connect each touchpoint — giving you more consistency and fewer dropped balls.

Portfolio: Systems That Sell Themselves

From backend chaos to smooth, scalable systems — I build what founders need and teams actually use.

No-code. Documented. Delegation-ready.

Need a Tech VA who gets both strategy and execution?

Here’s a preview of my work — no babysitting required.
(Proven to support over $100K in backend-generated sales.)

Sales System Tracker That Ended Team Confusion

Built a live dashboard to show sales, DR performance, and commissions in real-time.
No more checking 5 tabs — just results at a glance.

SOP Systems That Save You From Repeat Question

“From task confusion to role clarity — I built repeatable checklists, video tutorials, and SOP docs so teams can work smarter (without waiting for the founder).

Lead Journey Automation That Saved Hours

Automated the entire journey: FB ad → GForm → CRM tagging → Telegram approval.
One setup, multiple wins — all without manual chasing.

Pages That Convert Visitors Into Customers

From scroll to signup:
Each page here was built to guide clicks into conversions — mockups only, but real conversion strategy. 💻⚙️

Case Studies: Backend Systems That Drive Sales Clarity

Real-world examples of how I build automation, structure, and clarity for growing teams.

These case studies highlight how I solve operational bottlenecks through no-code systems, automation, and dashboards.

Each one shows the problem, the solution, and the actual results I delivered — built for real teams, trusted by scaling businesses.

📊 Case Study #1: Lead Flow Overhaul for a 7-Figure Coach

Migrated their backend to GoHighLevel and automated client journeys—saving 10+ hours/week in manual work.

📌 Project Snapshot

📍 Client Region: Singapore
👩‍💻 Role: Funnel + Automation Specialist (2021–2023)
🧰 Tools: GoHighLevel, Zapier, Telegram, Google Sheets, ActiveCampaign, IFTTT

🧩 The Problem

Their backend was a tech jungle — old tools, messy tags, outdated workflows.

Every client step was manual, from onboarding to reminders.

No one knew where leads were in the funnel.

🛠 My Solution

I led a full system migration and built:
✅ GoHighLevel pipeline for clear stages
✅ Tag-based automations for onboarding and payments
✅ Telegram alerts for status updates
✅ CRM–Sheets sync for live visibility
✅ Workflow cleanups for SOP simplicity

✨ The Impact

• Saved the team 10+ hours a week
• Replaced chaos with automation — without sacrificing client touch
• Gave them backend confidence to scale their premium offers

🔧 System Flow Snapshot

📊 Case Study #2: Full-Funnel Automation for a Marketing Agency

Built a repeatable funnel and automation system that helped the agency handle more client projects — without extra burnout.

📌 Project Snapshot

📍 Client Region: Canada
👩‍💻 Role: Funnel + Automation Specialist (2021)
🧰 Tools: GoHighLevel, ClickFunnels, Zapier, Calendly, Google Sheets

🧩 The Problem

The founder was wearing too many hats — juggling client management, project oversight, and backend builds.

They had no central system to manage leads, automate funnels, or track appointments — making it hard to scale the agency or focus on higher-level strategy.

🛠 My Solution

I developed a backend system designed to support multiple client funnels with minimal tech overhead. This included:
✅ GoHighLevel for reusable funnel templates and CRM per client
✅ Zapier to connect form submissions, bookings, and notifications
✅ Google Sheets for a centralized view of lead performance
✅ ClickFunnels for specific client landing pages still in use

This setup allowed the agency to onboard new clients faster, manage ongoing projects with ease, and scale operations without bottlenecks.

✨ The Impact

• Improved clarity on ad results = less wasted budget
• Helped double down on winning campaigns
• Supported better cash flow visibility during scale-up

🔧 System Flow Snapshot

📊 Case Study #3: Sales Tracker for a Fast-Growing Coaching Brand

Built a central Google Sheet that replaced messy chats and screenshots with real-time, team-friendly sales tracking.

📌 Project Snapshot

📍 Client Region: Philippines
👩‍💻 Role: Freelance Operations Lead & PM (2022–2025)
🧰 Tools: Google Sheets, Make.com, GoHighLevel

🧩 The Problem

The team was growing, but their tracking system wasn’t. Sales updates were scattered in screenshots and group chats — leading to delayed decisions and burnout during launches.

🛠 My Solution

I built a centralized sales tracker using Google Sheets to:
✅ Consolidate daily sales updates
✅ Track revenue trends across weeks and months
✅ Replace manual screenshots with real-time updates

✨ The Impact

• Supported their rise from 6 to 7 figures in monthly revenue
• Made campaign reporting easier for decision-makers
• Helped the team stay on top of sales without the guesswork

🔧 System Flow Snapshot

📊 Case Study #4: Ad Spend Tracker for a 6-Figure Ecom Brand

Created a daily ROAS dashboard that turned guesswork into smart ad decisions—no paid tools needed.

📌 Project Snapshot

📍 Client Region: Philippines
👩‍💻 Role: Project Manager (2024–2025)
🧰 Tools: Google Sheets, Meta Ads Manager

🧩 The Problem

They were running paid ads — but flying blind.

No ROAS tracking.

No visibility on profitable days.

Decisions were based on gut feel.

🛠 My Solution

I built a 100% Google Sheets dashboard that:
✅ Monitored daily ad spend and sales
✅ Calculated ROAS in real time
✅ Flagged unprofitable days automatically

✨ The Impact

• Improved clarity on ad results = less wasted budget
• Helped double down on winning campaigns
• Supported better cash flow visibility during scale-up

🔧 System Flow Snapshot

📊 Case Study #5: Broker Onboarding Automation for a US Real Estate Client

From tech overwhelm to ready-to-launch — automating agent onboarding and funnel setup

📌 Project Snapshot

📍 Client Region: United States
👩‍💻 Role: Funnel + Automation Specialist (2020 - 2021)
🧰 Tools: Jotform, GoHighLevel, Zapier, ManyChat

🧩 The Problem

 The real estate agency was onboarding new brokers manually — setting up GHL accounts one by one and struggling with inconsistent systems.

There were no replicable funnel templates, and brokers often faced tech burnout trying to launch.

🛠 My Solution

I implemented an automated onboarding system that:
✅ Used Jotform to collect broker data
✅ Triggered Zapier flows to auto-create GHL accounts
✅ Delivered plug-and-play funnel links for each broker
✅ Used ManyChat only to verify prospect schedules (not access control)
✅ Removed the need for 1-on-1 onboarding

✨ The Impact

• Saved 5+ hours of manual backend setup for every new broker
• Helped brokers launch with confidence (even non-techies)
• Reduced support tickets and onboarding friction
• Enabled the core team to focus on sales & client support
• Client reported smoother onboarding, less tech overwhelm, and faster broker activation — even without formal sales tracking

🔧 System Flow Snapshot

💡 Inspired by the results you just saw?

Let’s connect — I’m open to remote CTO support, automation VA roles, and backend projects for agencies or lean teams.

Systems That Make CEOs Say ‘You’re a Blessing’ 

💬 Real Messages. Real Results.
From backend chaos to organized ops — here’s what CEOs actually said.

Founder and CEO of Carolina Sotomayor Reiki

ENGLISH TRANSLATION:

"The checkout process is now smooth Coach CJ. I am not losing sales now. Thank you!"

Founder of Team Aces

ENGLISH TRANSLATION:

"You are doing the systems like a manager. They are organized."

Founder and CEO of a Social Media Agency in Philippines

ENGLISH TRANSLATION:

"You know CJ you had helped me a lot. Not only to me but for the whole company. That's why I have a super big vision for you.

To the whole company, you are the most valuable to me..."

Founder and CEO of Team Genuine Academy Corp.

Tools I Use to Build Systems That Scale

I’m tool-agnostic, but here’s what I work with most.

Whether your team uses Zapier or Make, ClickUp or Notion —
I’ll integrate your stack, clean up your backend, and make everything talk to each other.

📦 Automation & Integration

I make your apps talk to each other so you don’t have to.

Zapier

Quick, no-code automation between tools

Make.com

Visual automation builder for complex flows

Pabbly

Budget-friendly Zapier alternative

GoHighLevel (Workflows)

Automations inside funnels and CRMs

📈 Funnels & CRM

Your sales system deserves tech that doesn’t drop leads.

GoHighLevel

All-in-one CRM + funnel system

Systeme.io

All-in-one funnel and course platform for starters

ClickFunnels

Drag-and-drop funnel builder

SwipePages

Mobile-optimized funnel builder

ThriveCart

Checkout and upsell builder for digital offer

ActiveCampaign

Email + CRM with smart automations

Manychat

No-code chatbot builder for FB & IG

Botcake

Messenger chatbot builder

🧠 Project & Team Management

I use these tools to align tasks, track deliverables, and keep teams sane.

ClickUp

All-in-one task and project tracker

Notion

For docs, databases, and dashboards

 Trello

Kanban-style board for simple task tracking

Google Workspace

For email, docs, and calendar magic

🤖 AI & Automation Assistants

Tools I’ve explored to support workflows, content, and backend decisions:

ChatGPT

Smart assistant for writing, planning, and daily ops.

Gemini

Google AI for docs, ideation, and workflows.

Deepseek

Tech-focused AI for logic, research, and code.

 Claude.ai

Handles long docs and deep strategy prompts.

Jasper

Writes high-converting copy and marketing content.

Tango

Auto-creates SOPs from screen workflows.

GHL AI Chat

Automates lead chats and support inside GHL.

CapCut

AI video editor for reels, captions, and repurposing.

📊 Reporting & Tracking

So you don’t have to “guess” what’s working.

Google Sheets

Custom trackers, dashboards, and formula

Airtable

Analytics and tracking for leads, funnels, and campaigns.

Notion Databases

 Lightweight tracking for personal or team goals

ClickUp Dashboards

Team and task insights in one view

💼 Client Onboarding & Admin Systems

For contracts, proposals, scheduling, client intake, and service delivery workflows.

Google Forms

Classic, no-fail option for quick and easy data collection

Typeform

Stylish, conversational forms perfect for branded experiences

Jotform

Powerful drag-and-drop builder, great for advanced form logic

Tally.so

Sleek, Notion-style forms that feel modern and fast to fill out

Dubsado

All-in-one client management (contracts, proposals, invoices, schedulers)

Calendly

Standard for appointment setting, very recruiter-friendly

👋 Let’s Work Together


Let’s turn your chaotic backend into a calm, revenue-ready system.

Whether you’re a recruiter looking for a reliable Tech VA or a founder needing backend help that actually works —
I’m here to build systems that scale (and save everyone’s sanity).

🎯 No micromanaging. No bandaid fixes. Just solid backend wins.

$100K+ Revenue Delivered Through No-Code Backend Systems  
Built for Scale, Not Stress 💻

 Where do you need the most help right now?

Let’s get you the support that fits your stage.

🧑‍💼 Looking to hire?

I’m available for part-time, full-time, or project-based roles focused on automation, backend ops, and systems building.

Let’s make your operations smoother — and your team happier.

Best for:
Startups • Agencies • Online Coaches
👇

📅 Need help with your current setup?

If your tech tools feel more like tech troubles,  
let’s hop on a call.  

Sometimes all it takes is one fix to unlock flow.

Best for:
Tech-challenged founders • Busy VA teams
👇

📣 Know Someone Drowning in Chaos?

Refer a founder, ops lead, or agency overwhelmed by chaos.

Be their MVP. I’ll rebuild their backend sanity —

and send you a thank-you gift if they book. 🎁

Best for:
Referrals from ops managers, PMs, or team leads
👇

© CJ Estavillo. 2025

Let’s untangle your tech tools.

One quick fix might be all it takes.
Let’s book your free 30-min clarity call. 👇

First Name*
What’s your biggest tech pain right now?*

No spam. No hard sells.

Just a fellow systems girl who gets it. 😉

💡Got a friend who needs backend rescue?

🙋 Know a founder who’s drowning in backend chaos?

Refer them here — I’ll help clean it up.

You get to help a friend and receive a bonus if they book. Win-win!

I work best with founders who are:
✅ Scaling fast but drowning in manual tasks
✅ Managing too many tools (but still stuck)
✅ Ready to simplify, systemize, and delegate better

If you know someone like that —
Refer them below and I’ll take care of the rest. 😉

📩 Just drop their name and contact info.
I’ll personally reach out — no spam, just real solutions.

🎁 Bonus?
If they book a call and move forward,
you’ll get a small thank-you gift from me —
because systems should be win-win, too. 🤝

Your Name*
Referral’s Name*
Referral’s Email / Website / LinkedIn*
Quick Note (optional): Why are you referring them?